“The erotic possibility of a game between equals. Teasing within sight, but just out of reach. A look is just the beginning.” - REVEAL Calvin Klein
A few weeks ago, I was invited by Dave Lackie, the editor of BEAUTY the Guide and the correspondent of the TV show Cityline, to attend the official launch of the latest fragrance by Calvin Klein in Canada. The event was nothing more than totally awesome. I had a yummy dinner with the exact same setting of the event that happened in New York, where the fragrance was revealed for the first time. Everything was perfect.
After dinner, we had a pleasant surprise: the windows of the Hudson’s Bay store next to the Eaton Centre in Toronto were all transformed and dedicated to the launch of the fragrance. Two models were re-acting the ad campaign that you can also watch below. No need to say that it was HOT on Queen street!
Like the Calvin Klein woman, REVEAL is sexy, confident and provocative with a touch of the unexpected. The qualitative formula defines a new olfactive category – the Solar Oriental – characterized by intriguing duality, unexpected freshness, and enveloping warmth. For the first time in fragrance, a highly sensorial raw salt signature captures traces of the erotic scent of skin.
Top: raw salt signature, pink pepper, black pepper, white pepper
Heart: orris, ambergris, solar accord
Dry: sandalwood, cashmeran, vetiver
I’m totally in LOVE with this new fragrance, it’s nothing like what we’ve seen before, it’s really different, but really nice! I will be wearing it for the fall season for sure!
The REVEAL Calvin Klein campaign was inspired by the concepts of voyeurism and exhibitionism. It stares Doutzen Kroes, the model and face of Calvin Klein, and Charlie Hunnam, british actor, and the story is about two individuals who are teasing with sight, but just out of reach from each other.
REVEAL Calvin Klein
REVEAL Calvin Klein is available at Hudson’s Bay, Sears, Sephora, Shoppers Drug Mart, Murale, London Drugs and Jean Coutu across Canada.
Eau de parfum spray 100ml $110
Eau de parfum spray 50ml $85